Why you can trust us
We may earn commission from links on this page, but we only recommend products we believe in. Pricing and availability are subject to change.

Amazon Prime Day 2023 is July 11-12: Summer's biggest savings event is near

Prime Day 2023 (Getty Images)

The 2023 Prime Day is getting closer! This year we'll enjoy a deep discount for Prime Day 2023 on July 11-12.  Sales have already started as part of the lead-up to summer's biggest shopping event, culminating in sales and deals hitting our computer screens in just over two weeks. It's hard to know what to shop for, so our shopping experts have been scouring Amazon (and many other retailers) to highlight the best deals and deepest discounts to be found —from tech and electronics to home, kitchen, beauty and fashion — so you won't miss the good stuff.

Quick Overview
  • Electric Spin Scrubber

    Save $10 with coupon
  • Waterproof Raincoat for Women

    Save $6
  • WnkimTech Cordless Vacuum Cleaner

    Save $40 with coupon
  • Kurifier 12Pack Flickering Flame Solar Torch Lights

    Save $34 with coupon
  • L'Oreal Paris Collagen Face Moisturizer

    Save $3
  • Keurig K-Mini Coffee Maker

    Save $40
  • Zipper Front House Coat

    Save $3
  • SodaStream Sparkling Water Maker with Starter Kit

    Save $70
  • Cleaning Gel for Car

    Save $6
  • Reusable Paper Towels

    Save $6 with code
    See at Amazon
  • Baebody Eye Gel

    Save $14 with coupon
  • Hanycony Surge Protector Power Strip

    Save $10
  • Ray-Ban RB4140 Wayfarer Sunglasses

    Save $88
  • Amazon Fire TV 43" Omni Series 4K UHD smart TV\

    Save $300 with Prime
  • Amazon eero mesh WiFi router

    Save $25 with Prime
  • Crocs Unisex Classic Two-Strap Slide Sandals

    Save $16
  • Bogg Bag

    Save $26
  • Amazon Fire TV 55" 4-Series 4K UHD Smart TV

    Save $140
  • Apple Watch Series 8

    Save $80
  • Wetcat Turkish Beach Towel

    Save $10
  • SoundAsleep Dream Series Queen Air Mattress

    Save $60
See 5 more

Still not sure what all the Prime Day fuss is all about? Read on to see why it's worth it. Plus, shop our early deals picks to get you in the savings mood.

What is Prime Day, and why should I care?

Amazon Prime Day is one of the biggest sale events of the year, exclusive to Amazon Prime Members. If you're not already a member, try out the free 30-day trial now to take advantage of all the savings.

When is Prime Day this year?

Prime Day will be Tuesday, July 11, 2023, and Wednesday, July 12, 2023. But be warned; Amazon will not be the only retailer sharing sales during this time. You can expect to see discounted prices in the days leading up to and post-Prime Day.

What will be on sale on Prime Day?

You can expect price drops on millions of items. In recent years, Amazon has focused on discounts for their products, including Fire Stick, Echo Dot and Fire Tablets, plus the hundreds of items under the Amazon Essentials umbrella. You'll find sale prices in all categories as Amazon sellers can discount their products, but you can surely expect the Home & Tech categories to see many price cuts.

Do I need to do anything ahead of time?

First things first, start making a list of items you've been thinking about buying. Whether you need to replace something or buy something completely new, have a list to reference when the actual deals start dropping. It can be a bit overwhelming to browse onsite, so we suggest going in with a plan and using the search function to see what's discounted.

How will I know what's on sale?

Amazon's time-limited or Lightning deals will be one way to know what's on sale, but they are not unique to Prime Day. Lightning deals are always available under the Today's Deals section, but hundreds more are available during the shopping event. These deals have a limited time and a set quantity, so the discounted prices end when the clock runs out or when the item's stock does.

But these time-restricted deals are not the only ones you'll find during the two-day event. Amazon sets deals live on a rolling basis to keep you coming back.

What other stores will have Prime Day deals?

Virtually all digital stores offer some promotion to compete, and it's worth doing a little price comparison before checking out. We've seen some better prices off Amazon during Prime Day. Check retailers like Target, Walmart, Best Buy, Wayfair, Overstock.com and more.

What were the best-selling products last year?

Worldwide there were more than 300 million products sold during Prime Day 2022. Amazon Devices, Consumer Electronics, and Home products were the best-selling categories, while the Fire TV, Echo, and Blink devices were top sellers on Amazon in the US.

Are there any deals happening right now?

It's technically still a bit too early for Prime Day-specific deals, but you will start to see deals popping up in the coming days and weeks. But to get you in the savings mood, check out some of the great deals we're already spotting below.

Shop some early deals

This electric spin scrubber is the answer to cleaning those hard-to-reach places. The scrubber is perfect for showers and tiles; with an extendable handle and replaceable brush heads, you'll never have to reach and strain to get a good scrub. Works for 90 minutes on a single charge.

Save $10 with coupon
$60 at Amazon

A rain jacket that covers your rear end, has a hood and pockets and is on sale? Sign us up! This lightweight hooded windbreaker is waterproof, breathable and has a zipper and snap front closure. Price varies based on color and size so double-check what's available in your size. 

$56 at Amazon

This versatile, lightweight 6-in-1 vacuum cleaner features a 45-minute rechargeable battery and an ergonomic design for cleaning every corner and crevice of your hardwood or carpeted home. Perfect for pet hair and all the dirt and dust. 

Save $40 with coupon
$117 at Amazon

Enjoy an evening outdoors with these decorative solar lights perfect for your yard or porch. These are audience favorites and have almost 8,000 reviews. Grab them now while they're on sale. 

Save $34 with coupon
$56 at Amazon

Some 40,000 shoppers say this collagen cream is amazing for making fine lines and wrinkles all but invisible! The fast-acting face cream is packed with powerful ingredients like collagen, shea butter and glycerin, which work together to hydrate, smooth and firm skin, leaving you with a glowing complexion. 

$9 at Amazon

Few coffee makers have built up a massive fanbase like the K-Mini. This petite machine (it's just 4.5 inches wide!) won't hog counterspace, but can still churn out delicious K-cup coffee ranging from 6 to 12 ounces in size. There's even a removable drip tray to accommodate travel mugs.

$60 at Amazon

Delightfully soft fabric, this women's zip-up house dress is the perfect loungewear. You'll never want to take it off!

$25 at Amazon

Enjoy this energy-efficient sparkling water maker at a great discounted price. Powered by a Co2 cylinder, this starter kit includes a sparkling water maker, a 60L Co2 cylinder, and a dishwasher-safe reusable carbonating bottle.

$90 at Amazon

Clean all the crevices in your car with this newly updated cleaning kit. It's a putty meant to clean dust and crumbs out of all the impossible places in your vents and cup holders. You can also use it on computers and keyboards for an added bonus!

$7 at Amazon

These reusable Swedish dishcloths are the perfect to alternatives to paper towels. They are eco-friendly, super absorbent, effective and multipurpose. They work for scrubbing stains, drying dishes or just wiping down your counters. This 10-pack is on sale now. 

Save $6 with code
$19 at Amazon

The main ingredients in this eye beautifier are known hydrators, including jojoba oil, aloe vera, hyaluronic acid and cucumber extract. The gel is also infused with licorice root extract to diminish dark under-eye circles and vitamin E to amp things up with a dose of antioxidants.

Save $14 with coupon
$21 at Amazon

If you're forever in search of an unoccupied power outlet, this eight-port hub is a fantastic solution. It also includes four USB ports for charging your accessories. 

$17 at Amazon

This lightweight pair of Ray Ban Wayfarer are classics. They are perfect for everyday wear and are polarized with UV protection coating. Just what you need for summer. 

$88 at Amazon

With 4K resolution and support for HDR and Dolby Digital, this display will make bedtime binge-watching your favorite thing to do. 

Save $300 with Prime
$100 at Amazon

Say goodbye to bad Wi-Fi with this reliable, powerful mesh router. It supports up to 1,500 square feet of coverage and speeds up to 550 Mbps.

Save $25 with Prime
$45 at Amazon

That classic comfy Crocs feel comes in a slide. This unisex slip-on is water friendly and even designed to channel water away, so you don't have to stress about wearing them at the pool. Choose from a slew of neutral and pretty shades.

$24 at Amazon

Bogg's massively popular beach bag is on rare sale! The tote is crafted from waterproof EVA and features holes to help your gear dry off. A textured bottom means your bag won't easily topple over in the sand. 

$124 at Amazon
Thanks to 4K Ultra HD, you'll get four times the number of pixels of Full HD screen, so colors absolutely pop. Link the TV to other smart-home devices and enjoy easy access to tons of apps, from Amazon Prime to Netflix.
$380 at Amazon

Apple Watches rarely go on sale, but here we are! The Apple Watch 8 features a sport band you can wear anywhere (including in the pool). This smart watch is packed with cool features like blood oxygen tracking, ECG and sleep data. GPS technology helps you to count your daily steps.

$319 at Amazon

This oversized towel is made from 100% cotton and dries quickly — a huge plus after you hop out of the pool. It also rolls up small for easy packing. Choose from a range of on-sale colors.

$20 at Amazon

The SoundAsleep mattress doesn't have legions of fans for nothing. It features ComfortCoil technology to help you rest easy, along with an internal high capacity pump for easy set-up and take-down.

$150 at Amazon

Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for the best Amazon Prime Day tech deals. Learn about Prime Day trends on In the Know. Hear from Autoblog’s car experts on must-shop auto-related Prime Day deals and find Prime Day sales to shop on AOL, handpicked just for you.