Emporio Armani Celebrates New NYC Flagship With Retro Campaign

emporio armani campaign new store
The Launch: Fashion News to Know This JulyCourtesy of Emporio Armani


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We’re in the depths of summer, with temperatures reaching a fever pitch and the fashion is following suit. Another month of hot fashion news and collaborations is afoot, including Emporio Armani’s new Soho flagship and campaign, plus the dreamy, earth tone-tinged collab between Moncler and Salehe Bembury. Keep your eye on this space as we update with everything you need to know—and need to add to cart—this month.

Emporio Armani Debuts New Soho Flagship and Campaign

Who: Emporio Armani

What: Soho flagship store opening

Where: 134 Spring Street, Soho, NYC

Why: Emporio Armani is the laid-back cousin of Giorgio Armani, bringing timeless fashion to a youthful clientele that still values exquisite Italian craftsmanship. Its latest flagship is in the heart of New York City’s Soho, and will have an exclusive EA SOHO line available only in-store. To celebrate the opening and the release of the fall/winter 2023 collection, now available to purchase, Armani shot an ’80s-inspired campaign rife with many Armani-isms, celebrating the old and new in equally iconic doses.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.armani.com%2Fen-us%2Fexperience%2Femporio-armani&sref=https%3A%2F%2Fwww.elle.com%2Ffashion%2Ftrend-reports%2Fg44462872%2Fbest-fashion-launches-july-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0" class="link rapid-noclick-resp">Shop Now</a></p><p>Emporio Armani Debuts New Soho Flagship and Campaign</p><span class="copyright">Courtesy of Emporio Armani</span>

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Emporio Armani Debuts New Soho Flagship and Campaign

Courtesy of Emporio Armani

Bloomingdale’s Unveils Barbie Pop-Up Shop and Exclusive Collaboration

Who: Bloomingdale’s, Mattel Inc., and Warner Bros.

What: Pop-up shop and exclusive collaboration

Where: Online at bloomingdales.com

Why: It a Barbie world, and we’re just living in it—at least until Greta Gerwig’s highly anticipated Barbie movie hits theaters on July 21. Until then, head to Bloomingdale’s (or its website) to check out its Barbie Dreamhouse-inspired pop-up shop, complete with all the Barbiecore pieces you could ever need, including the retailer’s exclusive collaboration with Barbie and its private label, Aqua (not-so-coincidentally, the artist behind the song’s theme song). Life in plastic is fantastic, after all.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.bloomingdales.com%2Fshop%2Fproduct%2Fbarbie-the-movie-x-aqua-checked-bustier-mini-dress-100-exclusive%3FID%3D4723945&sref=https%3A%2F%2Fwww.elle.com%2Ffashion%2Ftrend-reports%2Fg44462872%2Fbest-fashion-launches-july-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0" class="link rapid-noclick-resp">Shop Now</a></p><p>Bloomingdale’s Unveils <i>Barbie</i> Pop-Up Shop and Exclusive Collaboration</p><p>$118.00</p><p>bloomingdales.com</p>

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Bloomingdale’s Unveils Barbie Pop-Up Shop and Exclusive Collaboration

$118.00

bloomingdales.com

Willie Norris and Outlier Drop First Co-Branded Capsule

Who: Willie Norris

What: Willie Norris for Outlier Summer 2023 capsule

Where: Online at outlier.nyc starting July 18 at 1 P.M. EST

Why: Willie Norris’ keen eye for workwear and expert fabrications comes to life in her first-ever co-branded collection with Outlier, where she serves as design director. It’s a designers’ designer collection, with no stone left unturned: bespoke woven labels and pops of red stitching all appear on breezy, sharp, and of course, utterly wearable clothes that won’t weigh you down in the sweltering humidity. (Norris herself was designer and fit model, after all.) As she succinctly puts it: “This isn’t menswear, this isn’t womenswear. This is what Willie wears.”

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Foutlier.nyc%2Fproducts%2Fwillienorris-injex-overkill-panelled&sref=https%3A%2F%2Fwww.elle.com%2Ffashion%2Ftrend-reports%2Fg44462872%2Fbest-fashion-launches-july-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0" class="link rapid-noclick-resp">Shop Now</a></p><p>Willie Norris and Outlier Drop First Co-Branded Capsule</p><p>$595.00</p><p>outlier.nyc</p><span class="copyright">Courtesy of Outlier</span>

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Willie Norris and Outlier Drop First Co-Branded Capsule

$595.00

outlier.nyc

Courtesy of Outlier

Celine Drops Party-Ready Ava Triomphe Bag

Who: Celine

What: Ava Triomphe bag

Where: Online at celine.com and in Celine stores

Why: Summer calls for a handbag that’s hands-free, small enough to carry through the night, and big enough for just the essentials. Enter Celine’s new Ava Triomphe bag, the ideal crescent-shaped shoulder bag that oozes French cool and comes in a variety of fabrics and colors to suit your various moods. Just add a white tee and jeans and you’re good to go.

<p><a href="https://www.celine.com/en-us/celine-shop-women/bags/triomphe/ava-triomphe-soft-bag-in-smooth-calfskin-114493DGQ.38NO.html" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0" class="link rapid-noclick-resp">Shop Now</a></p><p>Celine Drops Party-Ready Ava Triomphe Bag</p><p>$2600.00</p><span class="copyright">Hedi Slimane</span>

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Celine Drops Party-Ready Ava Triomphe Bag

$2600.00

Hedi Slimane

Moncler and Salehe Bembury Debut Trail-Ready Collaboration

Who: Moncler and Salehe Bembury

What: Moncler ēquipements collaborative capsule

Where: Online at moncler.com and in stores starting July 14

Why: Moncler’s Genius line is a playground for guest designers to explore different areas of the brand’s vast archive and bring a fresh perspective, and its latest collaboration with designer Salehe Bembury—ēquipements—is no different. Bembury took cues from the muted bronzes, greens, and browns he’s seen on hikes and brought them to life on utilitarian Moncler vests, activewear, and trail shoes that are begging for a day in the sun, discovering uncharted territory.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.moncler.com%2Fen-us%2Fgenius%2Fshop-genius%2Fmoncler-x-salehe-bembury%2Ftrailgrip-grain-sneakers-multicolour-I209D4M00010M3275371.html&sref=https%3A%2F%2Fwww.elle.com%2Ffashion%2Ftrend-reports%2Fg44462872%2Fbest-fashion-launches-july-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0" class="link rapid-noclick-resp">Shop Now</a></p><p>Moncler and Salehe Bembury Debut Trail-Ready Collaboration</p><p>$795.00</p><p>moncler.com</p><span class="copyright">Lauren Kim</span>

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Moncler and Salehe Bembury Debut Trail-Ready Collaboration

$795.00

moncler.com

Lauren Kim

Marc Jacobs Enlists Blumarine for Heaven Collaboration

Who: Marc Jacobs and Blumarine

What: Marc Jacobs by Blumarine capsule collection

Where: Online at marcjacobs.com, blumarine.com, in Heaven stores, and at Dover Street Market locations

Why: Fashion collabs are a dime a dozen these days, so how do you stand out from the pack? Enter Marc Jacobs’ cult Heaven line, which called upon Nicola Brognano of Blumarine to create an 11-piece wardrobe perfect for sweaty days and balmy nights. The easy, breezy, and skimpy outfits of the Y2K craze that Brognano has brought back during his tenure at Blumarine are a match made in, and for, Heaven. We’re placing bets that Olivia Rodrigo will wear a few pieces for her upcoming album press tour.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.marcjacobs.com%2Fdefault%2Fblumarine-crop-graphic-lace-tank%2F3S3RTP070C39.html&sref=https%3A%2F%2Fwww.elle.com%2Ffashion%2Ftrend-reports%2Fg44462872%2Fbest-fashion-launches-july-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0" class="link rapid-noclick-resp">Shop Now</a></p><p>Marc Jacobs Enlists Blumarine for Heaven Collaboration</p><p>$95.00</p><p>marcjacobs.com</p><span class="copyright">Petra Collins</span>

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Marc Jacobs Enlists Blumarine for Heaven Collaboration

$95.00

marcjacobs.com

Petra Collins

Coach Launches Collaboration With Observed By Us

Who: Coach

What: Collaborative capsule with Observed by Us

Where: Online at coach.com

Why: The whimsical art of doodling translates beautifully to clothing, especially on this adorable collab between Coach and Observed by Us, a project between illustrator and designer Jessica Herschko and actor Kirsten Dunst. The joyfree, nature-filled pieces include crochet sweaters, fruity accessories, and this cream top handle bag that epitomizes summer fun.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.coach.com%2Fproducts%2Fcoach-x-observed-by-us-swinger-20%2FCK419-B4RHR.html%3Ffrp%3DCK419%2BB4RHR&sref=https%3A%2F%2Fwww.elle.com%2Ffashion%2Ftrend-reports%2Fg44462872%2Fbest-fashion-launches-july-2023%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0" class="link rapid-noclick-resp">Shop Now</a></p><p>Coach Launches Collaboration With Observed By Us</p><p>$295.00</p><p>coach.com</p><span class="copyright">Matthew Yoscary</span>

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Coach Launches Collaboration With Observed By Us

$295.00

coach.com

Matthew Yoscary

Fashion Trust Arabia Announces 2023 Advisory Board

Who: Fashion Trust Arabia

What: FTA Prize 2023 Advisory Board

Where: Awards ceremony to take place in Doha in late October

Why: Since its inception, Fashion Trust Arabia has provided a platform for MENA (Middle Eastern and North African) designers to gain access to a worldwide network of fashion experts, plus publicity and mentorship that ensures they will become successful businesses. This year’s advisory board was just announced, with returning members like ELLE’s Nina Garcia, Gaia Repossi, and new names like legendary stylist Carlyne Cerf de Dudzeele, interior designer Kelly Wearstler, and jewelry designer Ana Khouri. The awards this year will continue the Guest Country partnership, this year with Nigeria, and winners selected from the 24 finalists will receive cash awards, sponsorships with Matchesfashion and Harrods, plus key mentorships with industry legends. We can’t wait to see who comes out on top this year.

fta prize 2023
Courtesy of FTA

Cecilie Bahnsen and Asics Collaborate on Fashion Dad Sneakers

Who: Cecilie Bahnsen and Asics

What: Shoe collaboration

Where: Available on asics.com starting July 19

Why: Danish designer Cecilie Bahnsen is a master of balancing soft and hard, masculine and feminine, and this is most apparent in her cult collaboration with Asics. This go-around, the Asics GT-2160 style meets the world of CB with lace-embroidered detailing in a modern take on the Mary-Jane, providing ultimate ease of wear without sacrificing delicate detailing. The first run on Matchesfashion and Cecilie Bahnsen’s website sold out in 10 minutes, so don’t miss out on the re-stock.

<p><a href="https://ceciliebahnsen.com/pages/cecilie-bahnsen-x-asics" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0" class="link rapid-noclick-resp">Shop Now</a></p><p>Cecilie Bahnsen and Asics Collaborate on Fashion Dad Sneakers</p><p>$207.00</p><span class="copyright">Takashi Homma</span>

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Cecilie Bahnsen and Asics Collaborate on Fashion Dad Sneakers

$207.00

Takashi Homma

Gentle Monster Partners With D’Heygere on Sunnies Collab

Who: Gentle Monster and D’Heygere

What: Sunglasses collaboration

Where: Online at gentlemonster.com and dheygere.com

Why: Gentle Monster is the Korean sunglasses brand that has become the go-to for fashion collaborations, breaking boundaries and defying traditional collaboration standards for refreshing takes on sunnies. Its latest union with Paris-based jewelry brand D’Heygere is no different, with two different styles straddling the lines between eyewear and jewelry with ease, adding a bit of sparkle and swag to your face.

<p><a href="https://dheygere.com/products/rings" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0" class="link rapid-noclick-resp">Shop Now</a></p><p>Gentle Monster Partners With D’Heygere on Sunnies Collab</p><p>€360.00</p><p>dheygere.com</p><span class="copyright">Yis Kid</span>

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Gentle Monster Partners With D’Heygere on Sunnies Collab

€360.00

dheygere.com

Yis Kid

Valextra Presents Casa Valextra in Kyoto

Who: Valextra

What: Casa Valextra: A Conversation on Craft

Where: In person at Casa Valextra on Hanami Street, Gyon, Kyoto and online at valextra.com

Why: Milanese leather goods house Valextra has opened Casa Valextra, an experiential space in a former Kyoto tea house, marrying the best of Italian design with the rich history of Japanese craft. The projects marks Valextra's foray into the lifestyle category and prompts a thought-provoking conversation between two cultures steeped in artisanry, juxtaposing furnishings by such icons as Gabriella Crespi and Gianfranco Frattini with traditional Japanese architecture as a backdrop for the new range. Products span the spectrum from quotidian essentials (desk pads and pencil cases) to the Costa travel case, engineered to hold a kimono and a special edition of the firm's Iside handbag. Don't miss the second floor speakeasy-inspired bar, a collaboration with the Ritz Carlton where Bar Basso's Maurizio Stochetti will take up residence later this year.

valextra launches casa valextra
©VALEXTRA

Smythson Launches Glow Capsule

Who: Smythson

What: Glow Capsule launch

Where: Online at smythson.com and in Smythson stores

Why: Just in time for your summer travels, famed British stationer and luxury leather goods house Smythson launches its Glow capsule of accessories. From passport holders and luggage tags to notebooks and the versatile multi-zip case (pictured; perfect for keeping multiple currencies and tickets sorted), these neon hued extras are easy to spot and sure to perk you up, even if your flight's delayed.

smythson launches glow capsule
Smythson

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