How to Build an Audience Quickly on TikTok
We’re already speaking in the past tense – TikTok has taken over the social media landscape. It’s now one of the most downloaded apps in the world.
The competition in the marketing space is full steam ahead with the TikTok hype. If you haven’t yet, getting up-to-speed with the platform and growing your follower audience needs to be your top priority.
Table of contents
- Your Brand on TikTok
- 1. Identify Your Target Market
- 2. Cross-Promote Your Social Media
- 3. Stay on Top of Trends
- 4. Complete Viral Challenges
- 5. Post at the Optimal Time
- 6. Collaborate with Other Creators
- 7. Don’t Forget the Hashtags
- 8. Share User-Generated Content
- Chat to the Marketing Experts
Your Brand on TikTok
Facebook and Instagram aren’t going anywhere anytime soon. Having said that, TikTok is taking the world by storm, and your brand needs to be making the most of this platform. Don’t get left behind!
A Global Reach
Since the beginning of 2020, this hugely popular video-sharing platform has grown to a staggering 689 million users. They come from virtually every country on Earth.
After all, who doesn’t love to watch short, sharp clips from their favourite creators?
Reach Young and Old Audience on TikTok
TikTok is renowned for its Millennial and Zoomer user base, with an estimated 63% of users aged between 10 and 29.
However, TikTok’s user demographics are shifting older all the time. More and more creators from across the age spectrum are realising the incredible potential of the platform.
No Time to Wait
Have you already started your TikTok journey, with content that attracts and converts your target market? If not, every day you delay is another missed opportunity to grow your followers.
Here are our tips on building TikTok followers, fast. Make sure you can catch up to and surpass your biggest rivals on the platform in no time at all.
1. Identify Your Target Market
The secret to an effective content creation plan? Know the ins and outs of who your target audience is.
What drives your followers? With millions of people active on TikTok every day, you don’t want to waste your time by sending your content into the void. Instead, put plenty of effort into understanding precisely who your followers are.
Start with location and demographics, then dig deeper. What other brands do they like? Why do they choose your services over a competitor’s?
Create content that responds to these factors. Relate your content back to your established branding and goals.
2. Cross-Promote Your Social Media Posts
One of the best tips to grow fast on TikTok is to share your content on your other social media platforms.
This way, your followers will discover that you have an active account on TikTok. They can use this to keep up-to-date.
Highly visual platforms such as Instagram and YouTube are particularly effective at cross-promoting your TikTok content. They’ll help spread your message further and gain the most benefit from your marketing efforts.
Need an example to inspire you? Many influencers and brands create compilations of their funniest TikToks to share on YouTube.
Check out our Australian Youtubers blog post and find out some of these TikTokers.
3. Stay on Top of Trends
If you know anything about TikTok, you know it’s hugely important to get on board with the latest trends hitting the platform.
However, stay authentic. Don’t confuse your core audience by taking part in trends that don’t make any sense for your brand.
With a little bit of thought put into your content creation, you can pick and choose the best trends for your products. Get some viral success going to give your follower count a significant boost!
4. Complete Viral Challenges
Engage with the most popular viral challenges. You want your followers to know that you’re in tune with the songs, dances and challenges shaping the platform.
Not sure which ones make sense for your brand? Keep an eye on what your own followers are posting. This will give you some idea, so you don’t miss the mark.
It’s okay to find it confronting at first to shoot these challenges! Have some fun and don’t take yourself too seriously – this is the key to being successful on TikTok.
Also, consider creating your own challenges for fans to engage with. If it takes off, this can drive a massive amount of viewers to your profile.
5. Post at the Optimal Time
Like any other social media platform, you have to post at the optimal time. When will generate the highest engagement?
Every brand’s followers will have a different time when they’re at their most active. This depends on age, location, timezone and other factors.
When is best for your followers? Use TikTok Analytics to determine which time and day is the best moment to publish your video.
Keep track of your engagement and experiment with different posting schedules. You might just discover the schedule that skyrockets your likes, comments and follows.
6. Collaborate with Other Creators on Tiktok
TikTok is primed for fun and engaging collaborations. Features such as Duet and Stitch are basically made for teaming up with other creators on the platform.
Have you considered reaching out to influencers or like-minded brands, which share a similar target market to your own? You can both gain a significant benefit from creating original content that shows you’re willing to go above and beyond the average account.
Collaborations can boost your brand awareness and reach new people who share your interests. It’s a great way to swiftly expand your follower audience.
7. Don’t Forget the Hashtags
Hashtags are a great way to drive brand awareness on TikTok, but make sure you’re using them effectively.
You should always look to use a mix of general, trending and highly specific hashtags. This will help your video to stand out, by avoiding simply placing your videos alongside millions of others.
Strike a solid balance between niche and general hashtags. You need to be specific to your industry, while also catching the attention of enough like-minded people.
8. Share User-Generated Content
TikTok is all about sharing, remixing and engaging with other people’s content.
Sometimes, you’ll find your target market is making great videos that feature your products. Congratulations! One of the best things you can do is share these on your own account.
This tactic is awesome for engaging your existing followers. Encourage them to take part in the challenges you create!
Once you’re here, you know you’re speaking your followers’ language. If successful, your business can expect stronger trust, engagement and followers.
Chat to the Marketing Experts
TikTok is an incredibly exciting platform, with massive potential for growing your brand’s reach.
Like any other marketing campaign, you need to approach your content creation with a careful plan. How can you achieve your business goals with a cost-effective budget?
If you’re ready to take your TikTok profile to the next level, we’re here to help. The talented team at First Page have been on the cutting-edge of the platform from the very beginning.